Facebook Pixels by VITALS is a must-have Shopify App if you want to advertise on Facebook - and, (un)fortunately, most of the dropshippers do it. You just can't go and try to advertise "blind", without retargeting, knowing your future clients, seeing how they are reacting to your ads and what must be tweaked.
With VITALS you can improve your Facebook Ads Return on Investment (ROI) by creating highly targeted audiences with the help of pixels fired on specific pages.
You can very easily create multiple Facebook pixels, measure the events, compare them, and optimize them for those juicy conversions.
There are 2 main differences between this great VITALS app and the pixel added in Shopify.
The other difference is that the Shopify pixel is the one firing all the checkout events. No apps can run on the checkout page, starting from the end of 2018, so excepting the Initiate checkout event and the Purchase event, other checkout events such as Add payment info cannot be fired. The pixel added in Shopify is the only one that can fire those events.
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