You’re probably a smart entrepreneur looking to harness the power of Facebook by advertising your products and Shopify Store on Facebook. It’s actually a very astute business decision, given that more than 1.7 billion people are active daily users of Facebook, which means you can reach a lot of potential customers on Facebook.
However, you’re missing out on a substantial amount of sales if you’re not utilizing the powerful analytics tool that is Facebook Pixel Shopify. In this article, you can learn more about what Facebook Pixel is, why it is a must for your store, and how to use it to boost your ROI on ad spend, conversions and sales.
What is Facebook Pixel
Facebook Pixel is one of the best analytics tools you can use to increase conversions. It is a piece of code placed in your website that helps you assess the effectiveness of your Facebook ad campaigns by tracking conversions from ads, allows you to build targeted audiences, and remarket to those who have already undertaken some sort of action on your website.
After you set up the Facebook pixel on your website, it will ‘fire’ or track when someone undertakes certain actions on your website after viewing your ad. These actions are called standard events. There are 8 standard events, such as ‘Add to wishlist’, ‘Add to basket’, ‘Initiate checkout’, etc. Here is a list of standard events.
Pixel enables you to assess the effectiveness of your ads. It ensures your ads are shown to your target audiences by targeting people who have undertaken desired actions on your site, finding audiences similar to them, and driving sales by targeting those who are more likely to purchase your products.
Why you should use Facebook Pixel
There are so many benefits of using Pixel that it is a must-use tool for anyone seeking to boost conversions and drive sales.
Targeting lookalike audiences
Lookalike audiences are those who have similarities with the audience who have already interacted with your website. Such people, due to similar interests and demographics, may be more likely to purchase from your store,
Using the powerful AI of Facebook, you can target look-alike audiences with your Facebook ads, thereby increasing the effectiveness of ad campaigns and boosting conversions and sales.
Facebook Pixel allows you to retarget people who have already undertaken certain actions on your website, like adding products to cart. These actions are called ‘events’, and you can select the events that make people eligible for retargeting.
Optimizing ad strategy
With pixels, you can track what your ad audiences do after watching the ad, such as visiting your website, adding to cart, etc. This can help you evaluate the performance of your ads and create better ads with the information at your disposal.
Increasing ROI on Facebook ad expenditure
Because your ads are now targeting people who are more likely to purchase from your store, the ads will now generate more sales for every cent you spend on them.
Steps to Create a Facebook Pixel
- Go to Events Manager.
- Select Connect Data Sources.
- Select Web.
- Select Facebook Pixel and click Connect.
- Type in your Pixel Name.
- Enter the URL of your store to see if there are easy setup options (optional).
- Click Continue.
Facebook Pixel Shopify – How to Add Facebook Pixel Using Shopify Integration
- Go to your Shopify admin.
- In the Sales channels section, select Facebook.
- Go to Settings and then Data sharing settings.
- Click Enable data-sharing toggle in the Customer data-sharing section.
- You can select between Standard, Enhanced, and Maximum in the Choose data-sharing level section.
- Finally, select Confirm, and the process is complete!
Facebook Pixel Shopify – How to Add a Facebook Pixel to Your Shopify Store Using Vitals Facebook Pixels App
There are multiple ways of adding a pixel to your store, but for this article, let’s focus on the two of the best methods.
Vitals is one app to rule them all, with 40+ apps that will cover all of your needs. Among these 40+ incredibly useful apps, Facebook Pixels is an easy-to-use Vitals app that allows you to add a Facebook Pixel to your Shopify store easily.
With the Vitals Facebook Pixels app, it is much easier to install multiple pixels that greatly improve tracking and provide better results. Ease-of-use isn’t its only great virtue, however. With this app, you can add an unlimited amount of Facebook Pixels to your store. You can choose a pixel to be present throughout your entire store or separate pixels for different product collections or products.
But what is the main benefit you get by using Vitals for adding Facebook Pixel to your Shopify Store? It allows you to use multiple pixels to your store and segment your big, mixed audience into separate, homogenous audiences for different products and product collections, making your ads’ targeting extremely focused.
There are other benefits as well. Starting at just $29.99 per month, you can get access to 40+ useful apps besides Facebook Pixels that work together seamlessly. Here’s how you add Facebook Pixel using Vitals.
- Go to Events Manager.
- Open Data Sources.
- Select your desired pixel and go to Settings. There, you will find your Pixel ID.
- Click on your Pixel ID to copy it.
- Open the Vitals app in your Shopify store. Click on Convert More.
- Select the Facebook Pixels app.
- Click on Add New Pixels.
- In the Pixel ID box, paste your Pixel ID.
- In the Fires On box, you can select where you want your pixel to be present. You can choose Entire Store if you want the pixel to fire on activity in your entire site. This can be handy when your ad account gets disabled.
You can also choose pixels to fire on Specific Product Collections or Specific Product Tags. This allows you to analyze the audiences of your separate products or product collections separately, helping you properly target the different kinds of audiences with pinpoint accuracy.
Vitals guest author