It's not enough to stock amazing products. Online shoppers demand more.
More fun. More action. More user-friendly features. More, more, more. After all, the customer is always right — right?
Customers know the power is in their hands. If you don't deliver what they want, they'll click away. This is why you pay for fancy plugin after fancy plugin to try and win them over.
But it's a double-edged sword.
The more plugins you install the longer it takes your site to load and you risk apps clashing. It doesn't just frustrate potential shoppers, it puts you back where you started...